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Effects of Souvenirs on Smoking Cessation Success among Current and Former Adult Smokers in Korea
J Korean Soc Res Nicotine Tob 2023; 14(1): 9-19
Published online March 30, 2023
© 2023 The Korean Society for Research on Nicotine and Tobacco.

Jun Hyung Lee1, Eon Sook Lee1*, Yu Jin Paek2, Hyeon Suk Kim3, Jaekyung Choi4, Youn Huh5

1Department of Family Medicine, Inje University Ilsan Paik Hospital, Inje University College of Medicine, Goyang, 2Department of Family Medicine, Hallym University School of Medicine, Chuncheon, 3College of Nursing, Shinhan University, Uijeongbu, 4Department of Family Medicine, Konkuk University Medical Center, Konkuk University School of Medicine, Seoul, 5Department of Family Medicine, Uijeongbu Eulji Medical Center, Eulji University, Uijeongbu, Korea
Correspondence to: *이언숙
인제대학교 의과대학 가정의학교실
E-mail: leejeny@paik.ac.kr
ORCID: https://orcid.org/0000-0002-6148-2512
Received March 15, 2023; Revised March 24, 2023; Accepted March 25, 2023.
This is an Open-Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (https://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted non-commercial use, dis-tribution, and reproduction in any medium, provided the original work is properly cited.
 Abstract
Background: The National Smoking Cessation Support Service provides souvenirs for smoking cessation success 6 months after quitting. However, the awareness of smokers regarding this reward and its perceived effect on smoking cessation behavior remain unclear. Herein, the effects of the success souvenirs and the awareness of current and former smokers regarding the souvenirs were investigated.
Methods: An online survey including 1,147 current and former smokers who had quit smoking for <6 months was performed. The participants’ gender, household income, education level, marital status, number of drinks, number of quitting attempts, quitting plan, awareness of success souvenirs, and perspective on the effects of success souvenirs were assessed. A multivariate analysis was conducted to evaluate the association with the factors influencing the effect of smoking cessation success souvenirs on smoking cessation behavior.
Results: The study included 700 and 300 male and female current smokers, respectively, and 147 male former smokers. Of these, 24.8% were aware of quit success souvenirs providing by national program. In total, 69.3% of the participants expected smoking cessation success souvenirs to help initiate smoking cessation attempts, 67.7% expected them to influence smoking cessation success, and 68.6% expected them to be beneficial in maintaining smoking cessation. The number of drinks, smoking index level, previous quitting attempts, and smoking cessation plans were related to the awareness of the souvenirs. Smoking cessation success souvenirs were considered to influence successful smoking cessation only for those who had attempted to quit (adjusted odds ratio, 2.833; 95% confidence interval, 2.121-3.784).
Conclusion: Although only a quarter of smokers are aware of success souvenirs, those who are aware consider them effective in motivating smoking cessation.
Keywords : Smoking cessation; Souvenir; Awareness; Perceived effect; National smoking cessation program
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