Finding the boundary of harm : Anthropological approach to ‘scientific debate’ on electronic cigarettes(liquid/cigarette type) and smoking cessation

KWANWOOK KIM *

Institute of Cross-Cultural Studies, Seoul National University
Correspondence to: KWANWOOK KIM, 서울시 관악구 관악로 1 종합교육연구동(220동) 530호, 우편번호: 08826, 전화: (02)880-6327, 팩스: (02)874-9821, 이메일: anthrodockim@gmail.com
Abstract
This paper is an anthropological approach to the scientific debate on the harmful effects of the heated tobacco products after the launch of them in Korea in July 2017. I discussed where and how the boundary of pollution works in the debate over electronic cigarettes(so-called liquid/cigarette type) and smoking cessation. First, I discussed which of the cigarettes and smokers is the real target of the tobacco denormalization policy. The recent smoking cessation campaign(ex, Smokers Gab-Jil(=power-trip)) seems to emphasize smokers more harmful than harmful cigarettes. The campaign can be attributed to the fear that the spread of new electronic cigarettes could lead to renormalization of smoking. However, it is contradictory that the cause of pollution is concentrated in smokers rather than tobacco companies and tobacco products. Next, I dealt with whether nicotine or tar is the substance that smokers should escape. I think the following precautions are needed when nicotine is used as a harm reduction policy; the governments fundamental policy attempts and the motivation for smokers to completely quit can be weakened. Third, I thought about the boundary of pollution that smokers want to overcome through the cigarette-type electronic cigarettes. I discussed that the fact that the new electronic cigarette has a low odor helps to recover the disconnected human relationship due to tobacco denormalization. Finally, I also introduced two major boundaries of pollution (smoking as a working drug and as a means of national revenues), which have been discussed in anthropology.
Keywords : Anthropology, electronic cigarette, smoking cessation, boundary of pollution, harm reduction, denormalization